Pre-Launch Amazon Listing Checklist

▢     Have your supplier include a “Stop Sign Sticker” insert to capture real customer emails

▢     Setup an autoresponder email sequence (at least 3 emails) to automatically be sent when customers opt-in

▢     Read competitors’ negative reviews and make sure your product does not have the same problems before ordering a large quantity

▢     Check your listing for hijackers

▢     Make sure your listing is not suppressed and has a buy box

▢     Upload the maximum number of high-quality photos into your listing

▢     Ensure that your Title is keyword rich and speaks to your niche

▢     Make sure your listing is benefit (not feature) oriented

▢     Check your Key Product Features and Description for errors

▢     Setup a Sale Price to increase conversion

▢     Input your MSRP under the “Offer” tab to increase conversion

▢     Input all applicable information under the “More Details” tab

▢     Fill out all boxes under the “Keywords” tab paying special attention to the Search Terms input field (do not use punctuation in this field)

▢    Make sure your product is priced near your target selling price (ranking can be affected by post launch price changes)

▢     If you already have reviews, make sure you have at least a 4-star average (4.5 – 5 might be beneficial depending on your market)

▢     Setup a Coupon under the Advertising tab in Seller Central to increase conversion

▢     Check your inventory level to ensure you have adequate stock for the launch and the anticipated increase in post launch sales

▢     You’re ready to LAUNCH! (make sure you don’t do high discount coupon launches or waste a bunch of money on Amazon PPC)